We’ve seen this combated with Apple’s Tracking Transparency update and Google’s pledge to rid all third-party cookies and updates to their Privacy Sandbox. Public perception has not been in favor of personalized advertising, and it’s leading to a privacy-first focus. It tends to yield a higher return on ad spend and places ads in front of consumers most likely to convert. The ability to customize advertising to target specific demographics and audiences was and still is appealing to advertisers. These three tycoons, in particular, attribute a good portion of their growth to advertising dollars. Privacy has been an increasingly hot topic, putting tech giants (such as Google, Facebook, and Apple) at the forefront.
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